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Creative development for the social media launch of Kabeaushé’s new album, IGGY SWAGGERING UNGRATEFUL INCESSANT LITTLE PEEEAAAAAAA.

We designed a chapter-based storytelling strategy set within the album’s narrative universe. A fictional newspaper -The Doeft Gazette- unfolds the story of the artist’s kingdom, revealing each single through crafted covers and editorial spreads.

Inspired by 1920s newspapers, the art direction evolves from structured and readable layouts into increasing visual chaos: distorted typography, fragmented compositions and a progressive takeover of red until the publication becomes almost illegible.

A project merging narrative design, editorial aesthetics and digital strategy, which also extended to the creation of the singles’ opening credit titles.

Art Direction: Lola Baños, Tóbal Sánchez

Manager: Jose Lorente