CLIENT
Grito Silencio
DATE
2026
SERVICES
Branding
Art Direction
Cultural
Visual identity design for the 5th edition of the AX Culture Awards of the Region of Murcia, developed under the theme “technology and humanism.”
The project reimagines the visual language of the awards ceremony and its digital communication through a graphic system based on visual poetry and the dialogue between technology and human sensitivity. Typographic compositions and contemporary graphic elements create a visual narrative that bridges the technological with the emotional.
The identity was developed while respecting the existing brand, maintaining the original color palette and ensuring formal coherence with the established visual language, while introducing a renewed graphic energy for the new edition.
Motion Graphics: Gallut Estudio
Director: Jose Manuel Jiménez
