CLIENT
Jorge Martínez
SERVICES
Packaging
Branding
Art Direction
Packaging design for the 10th anniversary special edition of BRUTO, a Monastrell wine by Bodegas Juan Gil in Jumilla.
The proposal was conceived as a tribute to the people who have accompanied the wine over the past decade. An edition that celebrates BRUTO’s honest and direct character through a close, human and unfiltered approach.
A design exercise that highlights the essence of the project: an intense and authentic wine deeply connected to its territory.
Creative Direction: Jorge Martínez
Illustrations: Ángel Haro
Box Photography: Antonio Cores
Photography: La Industrial de Fotografía






CLIENT
Jorge Martínez
SERVICES
Packaging
Branding
Art Direction






Packaging design for the 10th anniversary special edition of BRUTO, a Monastrell wine by Bodegas Juan Gil in Jumilla.
The proposal was conceived as a tribute to the people who have accompanied the wine over the past decade. An edition that celebrates BRUTO’s honest and direct character through a close, human and unfiltered approach.
A design exercise that highlights the essence of the project: an intense and authentic wine deeply connected to its territory.
Creative Direction: Jorge Martínez
Illustrations: Ángel Haro
Box Photography: Antonio Cores
Photography: La Industrial de Fotografía
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wcc®
Art direction and cultural management studio based in Asturias & Murcia
© 2026 All rights reserved.
About Us
wcc®
Art direction and cultural management studio based in Asturias & Murcia
Contact
Follow Us
© 2026 All rights reserved.











