CLIENT
YO SOY Vegetal
DATE
2023
SERVICES
Branding
Campaign
Art Direction
Cultural
Under the claim “This is Art”, we developed an integrated communication campaign for the launch of the first national Cream Art exhibition created with a 100% plant-based beverage. The project aimed to position YOSOY Vegetal within an innovative and cultural territory, connecting the specialty coffee culture with artistic expression and creativity.
We created a visual identity capable of translating the brand into an exhibition context, developing graphic assets, communication materials, and event applications. The visual language was inspired by the organic shapes, textures, and movements generated by the plant-based drink in the artist’s creations, reinforcing the idea that art can emerge from the most everyday elements.
The exhibition took place at Sala Mirador in the Museo Thyssen-Bornemisza and was hosted by Silvia Abril, featuring renowned barista and artist Michael Breach, an international reference in latte art. The event brought together personalities such as Brays Efe, Eme de Amores, and Marta Riumbau in an experience that combined gastronomy, art, and contemporary culture, consolidating YOSOY Vegetal’s positioning as an innovative brand within its category.
