CLIENT
Cartagena Jonda XII
DATE
2026
SERVICES
Branding
Campaign
Art Direction
Cultural
Visual identity design for the 13th edition of Cartagena Jonda, dedicated to flamenco in Catalonia.
The proposal reinterprets traditional flamenco codes through a contemporary lens: iconic polka dots evolve into a minimal graphic system, while the colors of the Catalan flag are integrated as a bold and refined visual resource.
Through precise compositions and a controlled use of color, the identity builds a visual language that conveys rhythm, movement and balance, merging tradition and avant-garde into a cohesive and contemporary proposal.
