CLIENT
Universidad de Murcia
DATE
2025
SERVICES
Naming
Branding
Art Direction
Cultural
Naming and visual identity development for “La última ODSesión”, the closing event of the ODSesiones UMU project, led by the University of Murcia, which over seven years has promoted the dissemination of the Sustainable Development Goals.
The graphic proposal is based on the 17 colors and modules of the SDGs, reinterpreted through a gradient system that represents the path towards each goal: its target, its horizon. A dynamic and flexible visual pattern that shifts information towards the margins, creating a distinctive and contemporary identity.
Each color, associated with one of the 2030 Agenda goals, builds a visual language that speaks of interdependence, collectivity and shared transformation, reinforcing the value of the project at its closing stage.
Creative Direction: José Manuel Jiménez
Organized by: ODSesiones UMU / University of Murcia
Animation: Gallute Studio
Photography: Alfonso Durán
