CLIENT
Alicante Fashion Week
DATE
2023-2025
SERVICES
Cultural
Campaign
Art Direction
Graphic identity development for the 8th, 9th and 10th editions of Alicante Fashion Week.
Across three consecutive editions, we created a visual universe connected to the sea as both context and symbol: movement, light, texture and transformation. Each graphic proposal engaged with contemporary fashion, art and emerging trends while maintaining a coherent yet evolving identity.
A flexible visual system designed to support the event’s growth and strengthen its creative positioning.
:::
Desarrollo de las gráficas oficiales para la 8ª, 9ª y 10ª edición de Alicante Fashion Week.
Durante tres ediciones consecutivas construimos un universo visual vinculado al mar como contexto y símbolo: movimiento, luz, materia y transformación. Cada propuesta gráfica dialoga con la moda contemporánea, el arte y las nuevas tendencias, manteniendo una identidad coherente y evolutiva.
Un sistema visual flexible que acompaña el crecimiento del evento y refuerza su posicionamiento dentro del panorama creativo.












CLIENT
Alicante Fashion Week
DATE
2023-2025
SERVICES
Cultural
Campaign
Art Direction











Graphic identity development for the 8th, 9th and 10th editions of Alicante Fashion Week.
Across three consecutive editions, we created a visual universe connected to the sea as both context and symbol: movement, light, texture and transformation. Each graphic proposal engaged with contemporary fashion, art and emerging trends while maintaining a coherent yet evolving identity.
A flexible visual system designed to support the event’s growth and strengthen its creative positioning.
:::
Desarrollo de las gráficas oficiales para la 8ª, 9ª y 10ª edición de Alicante Fashion Week.
Durante tres ediciones consecutivas construimos un universo visual vinculado al mar como contexto y símbolo: movimiento, luz, materia y transformación. Cada propuesta gráfica dialoga con la moda contemporánea, el arte y las nuevas tendencias, manteniendo una identidad coherente y evolutiva.
Un sistema visual flexible que acompaña el crecimiento del evento y refuerza su posicionamiento dentro del panorama creativo.
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wcc®
Art direction and cultural management studio based in Asturias & Murcia
© 2026 All rights reserved.
About Us
wcc®
Art direction and cultural management studio based in Asturias & Murcia
Contact
Follow Us
© 2026 All rights reserved.

















